Bedonism /bɛd-ə-nɪzm/ mass noun

The belief that sleep is the most important thing in life; the pursuit of a great night’s sleep.

It’s fair to say that, here at Roomes, we are obsessed with sleep. Specifically, we’re passionate about advising our customers on all things sleep related. Our team of sleeping experts – aka the Bedonists – make it their mission to give our customers the best chance of achieving blissful and restorative slumber, night after night.

We’re told all the time just how important sleep is for us. But have you ever really thought about why? In this blog, our Bedonism-in-chief, Daniel Element, explains just why sleep matters so much, and shares some advice on getting a great night’s sleep.

Why Do We Need Sleep?

“If sleep does not serve an absolutely vital function, then it is the biggest mistake the evolutionary process has ever made.”

– Alan Rechtschaffen, sleep scientist, 1978

In a nutshell, human beings are designed to sleep and we literally would not survive without it. The immediate benefits of good-quality sleep are well documented – for example, feeling full of energy to face the day ahead, without snapping at anyone who has the misfortune to cross your path. But the power of sleep is far-reaching and there are many benefits to our health and well-being that you may not be aware of:

  • Lower stress levels
  • Better memory and concentration
  • Weight maintenance
  • Increased immunity
  • Reduced risk of high blood pressure, diabetes and heart disease
  • Improved mental and emotional well-being

That’s quite a list, isn’t it? And yet many of us simply don’t give sleep the priority it deserves.

Join the Bedonism Movement

The good news is, it’s always the perfect time to start prioritising the amount and quality of sleep that you get!

If you’re someone who struggles to switch off at night, you’re not alone, and there are plenty of things you can try that may help. Turning off technology before bedtime, becoming more active, maintaining a regular night-time routine, practising mindfulness and eating a balanced diet all have a part to play in ensuring we get a restful night. But don’t forget to pay attention to your bedroom environment and the bed you’re sleeping in, too.

Your bedroom should feel like your own personal sanctuary, an inviting space away from the hustle and bustle of everyday life. You’re far more likely to sleep well in a setting that relaxes you, so make your bedroom a place you enjoy spending time. Choose an interior design scheme and accessories that match your personal style, and make sure it’s set up to promote sleep with blackout blinds or curtains, an ambient temperature and minimal clutter, screens, lights and background noise.

Of course, having an appealing bed is the most influential factor of all, and if your mattress isn’t delivering on comfort and support it could be having a big impact on your sleep. The Sleep Council recommends changing your mattress every seven years, but with a huge range of options available buying a mattress can feel like a daunting process.

If that sounds familiar, our golden rules for buying a mattress may help:

1. Don’t wait until you’re desperate!

Waiting until your current mattress is worn out and uncomfortable may mean you make a hasty decision and end up with a new mattress that isn’t quite right for you. Begin the process of shopping for your next mattress a little while before you need it, that way you can take your time and shop around.

2. Understand your options

There are many different types of mattress on the market, with fillings ranging from traditional springs and pocket springs to combination and memory foam. Within each type there are also various comfort grades, which typically span everything from soft to extra firm. This means there are dozens of ways to tailor your mattress, and what feels blissfully comfortable to one person will be a nightmare-in-waiting to another. It all comes down to personal preference and the position you sleep in, so taking the time to understand the options will help you make the right choice. It’s always worth seeking the advice of an expert – such as a Roomes Bedonism Expert – to explain the jargon.

3. Try before you buy

It’s sensible to physically test out a range of mattresses before you make your final decision. At Roomes, we encourage our customers to try as many mattresses as it takes to find The One. We recommend you spend about ten minutes laying on any mattress you’re considering, moving around to try and replicate how you might change position through the night (remembering that we all move between 40 and 60 times while we sleep!). And if you share a bed with a partner, make sure you test mattresses together, as they can feel completely different with two people on board.



Our in-store Sleep Dept. is the ideal place to start looking for your new mattress. You’ll be welcomed by our Bedonists, who will really listen to your individual needs and guide you through our unrivalled range of beds and mattresses from leading manufacturers including Harrison, Dunlopillo, Sealy, Tempur, Reylon and Hypnos. We also offer one-to-one planning appointments either in-store or at your home, to help you transform your bedroom into a haven for sleep.

Why not start your journey towards better sleep and Bedonism and book an appointment today?