We’ve all done it: fallen down a rabbit hole of drooling over beautiful interiors on Insta-Worthy-Gram.

The lure of #homedecor is impossible to resist, especially if you have your own interiors or renovation project on the go. So why not make your own pictures insta-worthy?

If you’re an interiors aficionado, you might be tempted to get your own gaff on the grid. And why not? When you’ve poured blood, sweat and tears into creating a home you’re proud of it’s only right that you share it with the world (or at least with friends and family!). But before you get snap happy and start posting your pics, it’s worth knowing a few tricks of the trade to make sure your photography really captures your home at its absolute best and it’s insta-worthy.

Curated Corners

They might not seem as important as the bigger picture, but all the little nooks and objects you’ve lovingly chosen for your home really add personality to your photography. In the trade, these are known as vignettes: curated groups of objects that tell a story about an interior space and the person who has created it. The best vignettes combine objects of different heights and sizes and avoid symmetry or linear arrangements – otherwise they tend to look overly constructed. If your feel your photography is lacking in decorative detail, try adding some more thoughtfully clustered objects to your space. It can be as simple as refreshing a side table with a statement lamp, a short vase and a pile of books. Et voila!

The Rule of Three

We’ve mentioned that symmetry should be avoided, but did you know there is a golden rule in the world of interiors known as the Rule of Three? Put simply, it means that decorative items generally look better in groups of three (other odd numbers work too, but often you’ll find three is the magic number). The reason? Items arranged in odd numbers simply seem to have more appeal to the human eye – probably because they look less staged. Look through any interiors magazine and you’ll notice everything from stacks of books to feature lights arranged in threes.

Add Character

If you’ve ever wondered what to do with all those cute drawings and doodles your children produce, wonder no more. Framing and displaying individual artwork is a wonderful way to add warmth and personality to a space and it adds real character to interiors photography. Not to mention the fact that it is a great way of showing off your kids’ talents!

Control the Clutter

Every home has those little areas that seem to be magnets for miscellaneous items such as trinkets, coins and keys that don’t really belong anywhere else. Using decorative trays or pots as catch-alls for these items can actually turn clutter into a creatively styled space. Who’d have thought it?

Embrace Cushions

Cushions are about more than simply making a chair more comfortable. They are an easy and relatively inexpensive way to inject colour, texture and pattern into a room. Try layering cushions in tonal or contrasting shades – depending on your personal taste – and combining different fabrics and shapes (in groups of three, of course!) for added interest. But before you take that shot for your grid, make sure they’re plumped up and looking their best.

Lighting and Editing

These days, most of us possess smartphones that do an amazing job of creating professional-looking photos with minimal effort. Get to know the different settings on your phone’s camera and play around with the options available to you. As with all photography, lighting is key. Natural light is always best, so be sure to keep artificial lights switched off when you’re taking your photos to avoid shadows. Photo-editing apps can be really helpful for sharpening up a shot or tweaking the colour settings slightly, but don’t overdo it.


Keep it Natural

The distinction between styled and staged is really important when it comes to interiors. Glance through your favourite insta-worthy interiors accounts and you’re sure to see that they all exude a perfectly polished yet laid-back look.

As an example, if you use throws and blankets, drape them casually over furniture rather than making them look perfectly straightened and stiff. You want your audience to feel that the home they’re admiring is lived in and loved – there is nothing less engaging than a photograph of a room you’d be afraid to breathe in for fear of breaking something!

Make an Insta-Worthy Statement

Keeping things natural doesn’t mean you can’t make use of statement pieces. Focusing in on key items of furniture such as a Chesterfield sofa, a patterned rug or a luxurious velvet bed frame helps to ensure that your interiors photography is a true reflection of your personal style. Props The most appealing Insta-Worthy interiors are those that come across as authentic and lived in. Incorporating everyday props into your shots is a great way of making your pictures personal and relatable, and the more ordinary they are the better! A cup of tea, a pair of slippers or an open newspaper all help to add a natural ambience to your photography.

Involve the Family!

People love to see people on their Instagram feed, so getting your family, friends, neighbours, postie (okay, that might be pushing it) involved will make your content more captivating. Your audience will especially enjoy seeing the person who has created the home they are coveting, so be sure to step into the limelight and put yourself on the other side of the camera, too.

So there you have it – all the tips you need to create Insta-worthy photography of your home. Have fun snapping your space and who knows? You could be the next big interiors influencer… Contact us for more information or check out our Instagram account here.